TRE

L.A. Motzouris. Full name: Elaine Motzouris — known to most simply as Lainz — is the Co-Founder, Creative Director, and SHE Lead of TRE (The Robello Effect).

The name L.A originally began as both her art name and author pen name, standing for Lainz Art. As an abstract artist and published author, creativity has always been deeply woven into her identity, and over time the name naturally became part of everything she built.

Based in Ballito, KwaZulu-Natal, South Africa, L.A is a mother of four children, with her eldest already actively involved in TRE. As a mother, the importance of children’s safety, protection, and emotional wellbeing is something deeply rooted within her values and the work she does every day.

Working alongside Co-Founder Sgt. Chris Robello, an active U.S. Military Sergeant, L.A helps lead the vision behind TRE — building it into a movement grounded in integrity, awareness, purpose, and real-world impact.

From shaping the creative direction and storytelling behind the organization to overseeing Safety, Health, and Environmental awareness within TRE, her focus has always been to create something that not only inspires people, but protects and supports them too.

TRE itself was born in an unexpected way.

L.A and Chris were once complete strangers living on opposite sides of the world who connected online through creativity. Together, they began co-writing a dark thriller romance trilogy known as The Awareness Thrillers, starting with Delete Account under the project name @delete_account_r. They often referred to it as “co-writing across borders” — because that is exactly what it was.

What started as storytelling soon evolved into something much bigger: a shared realization that awareness has power, and that good people working together can create meaningful impact far beyond themselves.

That belief ultimately became TRE.

L.A is deeply passionate about creativity, storytelling, music, nature, and the outdoors. As a certified SHE Officer, safety and awareness remain central to the way she approaches both leadership and life.

Above all else, she considers it an incredible privilege to work alongside Chris Robello in building something that truly matters — a movement designed not to replace the heroes already out there, but to stand beside them, amplify their voices, and shine light on the work being done behind the scenes every single day.